Hasselblad has established a leading position in the world market for professional photographic equipment. Founded in 1941, Hasselblad is one of the leading manufacturers of digital medium format cameras and lenses. True to its Scandinavian heritage, Hasselblad cameras are known for their iconic ergonomic design, uncompromising image quality and extremely high performance. For over half a century, Hasselblad cameras have captured some of the world's most iconic images - including the first landing on the moon and helped shape the way we look at the world through true photographic artistry. Hasselblad's camera systems and their outstanding range of medium format lenses combine innovative technology with precision, delivering exceptional image experiences for every kind of photographer.