Polaroid is the inventor of instant photography and creates beautiful options to capture the meaningful moments in life. If you stop and think about it, our lives are built by moments: moments that can change your life, and everyday moments that create your life. Polaroid helps you see those moments, to pause them, and to relive them in something you can hold in your hand and turn to forever. Call it ‘Retro’ there is no doubt that the Polaroid Color Spectrum exemplifies the creativity and imagination that surrounds the Polaroid brand. For years, it has been integral to Polaroid photographic offerings used by influential and emerging artists that form Polaroid’s history. The Polaroid Classic Border is a symbol of products that exemplify the core aspects of the Polaroid brand and that contribute to its heritage of quality and innovation.